Client: Bank of America
Project: Home Loan Planner

Challenge: Getting a home loan is complicated. Customers are confused about what they have to do, when they have to do it, and why it matters. Bank of America wanted a print piece to be handed out by their Mortgage Loan Officers that would level-set expectations about receiving a home loan, while simultaneously supporting the customer through the process.

Delivery: After identifying key pain points for customers, we created a stepped process that informs them of what to expect from the Bank and who is going to be involved. We also created a checklist to help them keep track of important information.

Client: Bank of America
Project: Bill Pay

Challenge: Create an acquisition-minded piece to get current Bank of America customers to adopt the Online Bill Pay product, positioning it as easy-to-use.

Delivery: Colorful, oversized direct piece emphasizing that Online Bill Pay is as easy as clicking a button. Designed to bring the online aesthetic to print, creating familiarity in the consumer’s mind.

Client: Bank of America
Project: Add it up

Challenge: Create an email, within the constraints of the 'best-practices' Bank of America marketing template, to advertise their retail discount product Add It Up.

Delivery: Created an impactful, witty email that played with the format itself (i.e. the scroll) to highlight the large-quantity of participating retailers, a key product benefit.

Client: Bank of America
Project: Enroll in Online Banking

Challenge: Create a direct mail piece and a landing page that targets a younger audience that gets them to use the Bill Pay feature from Bank of America.

Delivery: Created a short and sweet message hinging on the idea that the product is free and everyone likes free.