Client: Hot Wheels
Project: Hot Wheels for Real

Challenge: Conceptualize and create a sweepstakes and interactive website to support the Hot Wheels Indy 500: Hot Wheels for Real event. Expand the brand from young boys, to include all boys at heart.

Delivery: Created an experience that encompasses the entire customer journey, from retail to online, to the event itself. Gave boys access to exclusive footage of the top-secret 'Team Hot Wheels' and created a 'build your own stunt' game, while entering to win.