Client: Piperlime
Project: New Business Acquisition

Challenge: Piperlime's self-perception and the consumer's perception of Piperlime did not align. The consumer considered them just another online shopping site. Piperlime wanted to "own the edit," to be the place you go to find only the latest, hippest, hand-picked fashions.

Delivery: Complete reevaluation of the consumer experience with the Piperlime brand, specifically targeting their web portal, creating a tailored shopping experience that matched the brand's self-image.