Client: Toyota
Project: Introducing Tonneau

Challenge: Toyota was releasing a Tonneau cover for their new Tundra. They asked us to reach out to current Tundra owners to introduce them to the Tonneau and build excitement around other new accessories for their Tundra.

Delivery: We created a direct email and mail piece that reinforces their purchase of a Tundra, introduces the Tonneau, and shows them that we understand who they are and how they use their truck. Having established this, we have the equity to introduce a wider range of products for relationship deepening.